The development of digital marketing is inseparable from technological development. One of the first key events occurred in 1971, when Ray Tomlinson sent the first email, and his technology established the platform to allow people to send and receive files across different machines. However, there is no single father of digital marketing. Some argue that Gugliemo Marconi who invented the radio in 1896 was the world’s first digital marketer.
The Evolution of Digital Marketing
Digital marketing has evolved over the years with the launch of the first personal computer in 1980. The term Digital Marketing was first used in 1990. In that same year, the first search engine ‘Archie’ was launched. In 1993, the first clickable web-ad banner was introduced. In 1994, Yahoo was launched and the first e-commerce transaction over Net Market took place. With the going live of Facebook in 2012, companies started increasing their digital marketing budgets.
Digital marketing refers to all marketing efforts that occur on the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. This also includes communication through text or multimedia messages. Digital marketing became popular with the advent of the internet in the 1990s.
Examples of Digital Marketing
There are different types of digital marketing channels such as content marketing, social media marketing, SEO, and email marketing. Some examples of digital marketing strategies include a social media campaign that includes partnerships with influencers, a content marketing strategy that uses online guides to drive leads, or a growth marketing strategy that uses social media and email build customer loyalty.